About Us

With over 35 years of experience in the UK and internationally, our mission is to enhance services, experiences, and tangible outcomes, creating a lasting legacy for those involved in sports, major international events, and the third sector. This includes rights holders, bidding and host cities, venues, funders, and individuals. 

"I have witnessed John's expertise in sports events management across various sports and major international events for over 20 years, and his knowledge and professionalism have always impressed me. He is highly regarded by colleagues worldwide for his deep understanding of his role in sports. John's exceptional ability to unite people and maintain composure in high-pressure situations distinguishes him as a trusted professional who consistently delivers results when needed." 

Jon Doig OBE. Chief Executive Officer, Team Scotland

• Worked with Sir Bobby Charlton CBE, gaining valuable experience in the world of sport and major international events 
• C-Suite senior leadership experience on major football championships and multi-sport events showcases a deep understanding of sports events management 
• Premier League football club experience with Manchester United FC 
• Led the establishment of Swiss firm DAIMANI in the UK, demonstrating entrepreneurial skills and influence in the sports and event hospitality sector 
• Held high-level roles in the third sector, reflecting a commitment to social impact and community engagement

Strategy    

Providing strategic guidance to clients, helping them develop and execute effective plans to achieve their goals, whether related to events, organisational growth, specific initiatives or social impact.

Operational Planning, Readiness and Delivery 

 Assisting clients in developing comprehensive operational plans, ensuring readiness for various scenarios, a cohesive integration of partners that optimises overall efficiency and successfully delivers the event or project.

Feasibility, Bids and Contracts  

Conducting feasibility reviews, support in crafting compelling bids and navigating contractual and political processes, ensuring that clients secure hosting opportunities and establish beneficial partnerships. 

Building a Business Case  

Advice on stakeholder engagement and integration, offering counsel on how to engage and integrate diverse stakeholders into projects, fostering collaboration and ensuring that the collective efforts contribute to overall success.

Evaluation, Assessment and Review  

The analysis of bids and the regular review of event or functional area manuals are vital components of effective project management, procurement and performance. They contribute to progress tracking, determining success, legacy creation, current and future stakeholder engagement, ultimately driving overall organisational effectiveness and success.

• Bobby Charlton International Ltd  
• Byrom PLC
• 1996 Asian Football Cup
• 1997 Ryder Cup
• 1997 Fifa World Youth Championship 
• 7 x Commonwealth Games (1998-2022)
• Tim Parry Johnathan Ball Foundation
• 5 x Commonwealth Youth Games 
• Manchester United Foundation 
• Daimani AG
• Strategic Advisor - Reporters' Academy 
• High School Governor
• UK Sport Preferred Associate
• University Associate Lecturer
• Strategic Advisor - Glasgow 2026 

"John Eades has been for many years, and continues to be, a bona fide leader in the international major events sector, in both planning and delivery.  His record of significant achievements speaks for itself, strategically, operationally, and tactically. John has played a pivotal role in advising, assuring, and evaluating numerous bids to host major international events.”  

Neil Fergus ASM. CEO, Intelligent Risk Pty Ltd 

"I have worked with John for over 15 years now and during that time it is clear that his outstanding contributions and dedication to excellence have had a significant impact on Trinidad & Tobago's participation in multi-sport events. His strategic support and problem-solving skills have ensured that athletes and team officials have had memorable experiences at various competitions over the years. 

His expertise and attention to detail were crucial in supporting my team secure the hosting rights for the Commonwealth Youth Games which took place in 2023, showcasing his ability to lead successful bid processes. John's collaborative approach and ability to provide key insights undoubtedly played a vital role in the success of the bid. His commitment to excellence, the professionalism displayed in all that he does and the ability to navigate high pressure situations make him a valuable asset in the sports industry.”  

Brian Lewis. President of the Trinidad & Tobago Olympic Committee (2013-2022) & Caribbean Association of National Olympic Committees (2016-2022)

“John is a strategic leader with a passion for delivering major sporting events safely and securely. He used these qualities in building a successful partnership between Manchester United Foundation and Greater Manchester Police to deliver a programme diverting some of our most vulnerable young people away from the threat of serious harm and violence associated with gang violence.”

Ian Hopkins QPM. Chief Constable,
Greater Manchester Police (2015-2020)

“I worked with John during my time as Communications Director at Manchester United. 

John consistently demonstrated highly effective leadership in his role at the Manchester United Foundation, successfully advancing the organisation’s mission by cultivating employee advocacy and enabling staff across the club to become ambassadors for its community impact across Greater Manchester.”

Charlie Brooks. Director of Communications, Manchester United (2018-2022)

  “At the Birmingham 2022 Commonwealth Games John provided valuable expertise and guidance to ensure the smooth delivery of essential services to athletes, team officials and dignitaries. His responsibility was to advise the senior leadership team and functional area managers on crucial deliverables such as team arrivals & departures, opening & closing ceremonies, athletes village operations, sports management, safeguarding, transportation and VIP protocols.

Key to his role was anticipating and addressing logistical challenges, co-ordinating with different stakeholders and ensuring that the event met high standards of efficiency, safety and hospitality. 

All essential for enhancing the overall experience for participants and attendees while upholding the prestige of the Commonwealth Games.”

Charles Quelch. Executive Director of Games Operations, Birmingham 2022 Commonwealth Games Organising Committee