About Us

Worked with Sir Bobby Charlton CBE, gaining  valuable insights and experiences in the sports world.  

C-Suite senior leadership experience on major sports events, with high-level responsibilities on major football championships and at the  Commonwealth Games.  

Held third sector roles showcasing a commitment to making a positive impact and contributing to social causes.  

Premier League football club experience with Manchester United FC  

Led the establishment of DAIMANI in the UK  demonstrating entrepreneurial skills, a global reach and influence in  the sports and event hospitality sector.  

 “I have seen John operate across multi sport in different  locations and circumstances for over 20 years and have  always been impressed by his knowledge and  professionalism.  He is highly regarded by other colleagues across the  world for his understanding and command of his  brief. The ability to take people with him and bring calm in  pressure situations marks John out in this area as  someone who can be trusted to deliver when required. "  

Jon Doig OBE. Chief Executive Officer,  Commonwealth Games Scotland   

“John is a strategic leader with a passion for  delivering major sporting events safely and securely.  He used these qualities in building a successful  partnership between Manchester United Foundation and Greater Manchester Police to deliver a  programme diverting some of our most vulnerable young people away from the threat of serious harm and gang violence.”  

Ian Hopkins QPM. Chief Constable,  Greater Manchester Police (2015-2020)   

"John's expertise and attention to detail were crucial in supporting  my team secure the hosting rights for the Commonwealth Youth  Games which took place in 2023, showcasing his ability to lead  successful bid processes. John's collaborative approach and  ability to provide key insights undoubtedly played a vital role in  the success of the bid. His commitment to excellence, the  professionalism displayed in all that he does and the ability to navigate high pressure situations make him a valuable asset in the sports industry.”  

Brian Lewis. President of the Trinidad & Tobago Olympic Committee  (2013-2022) & the Caribbean Association of National Olympic  Committees (2016-2022) 

  “When you work in complex schools, where many of the students face barriers to excellence, you look for partners who ‘get it’. Who have both the  ambition, the moral courage and practical project management skills to make  excellence happen.  John Eades is an exemplary example of this. 

John has an alignment with our ambition to provide students from high levels of deprivation and challenge, with world-class experiences and service. He is relentless in articulating a ‘no excuse’ model but is also a pragmatist who is skilled at navigating the inevitable bumps that arrive when you’re seeking to transform opportunities for young people. 

He is one of the best project managers I have worked with but also one of the kindest leaders.  He supported me through a difficult period with compassion, realism and humility and this was both hugely welcome and inspiring. Any organisation would benefit from his contribution.”  

James Eldon. Principal, Manchester Academy High School &  Secondary Leader of the Year, Education Business Awards 2023  

 “John’s contribution to supporting my team  strategically and operationally in enhancing  safeguarding policies, procedures and regular  training was exceptional. His attention to detail  played a significant part in ensuring that the welfare  of staff and young people remained paramount.” 

 Joanna Madyarchyk. Head of Safeguarding,  Manchester United Football Club  

 “John has been a pleasure to work with since we met in 2015  at the Commonwealth Youth Games in Samoa. In 2022 we  invited him to join our advisory group as he has always taken a keen interest in the value of what we do, seeing the value of  the work we carry out with disadvantaged young people.” 

  Katy Atkinson. Co-Founding Director, The Reporters’  Academy