About Us

Applying over 35 years experience attained internationally and in the UK, our mission is to  improve services, experiences, tangible outcomes and legacies for  those involved in sports, events and the third sector, including rights  holders, bidding and host cities, venues, funders and individuals.

"I have seen John operate across various sports and major international events in different locations and circumstances for over 20 years, and I have always been impressed by his knowledge and professionalism. He is highly regarded by colleagues around the world for his understanding and command of his brief in sports events management. John's ability to take people with him and bring calm in pressure situations sets him apart as someone who can be trusted to deliver when required."  

Jon Doig OBE, Chief Executive Officer, Team Scotland.  

• Worked with Sir Bobby Charlton CBE, gaining valuable experience in the world of sport and major international events.
• C-Suite senior leadership experience on major football championships and multi-sport events.
• Premier League football club experience with Manchester United FC. 
• Led the establishment of Swiss firm DAIMANI in the UK, showcasing entrepreneurial skills in the sport events management and hospitality sectors. 
• High-level roles in the third sector demonstrating a commitment to social impact and community engagement.

Strategy

Providing strategic guidance to clients, helping them develop and execute effective plans to achieve their goals.  

Operational Planning, Readiness and Delivery  Assisting clients in developing comprehensive operational plans, ensuring  readiness for various scenarios.

Feasibility, Bids and Contracts  

Conducting feasibility reviews, support in crafting compelling bids and  navigating contractual and political processes. 

Building a Business Case

Advice on stakeholder engagement and integration,  offering counsel on how to engage and integrate diverse  stakeholders into projects, fostering collaboration and  ensuring that the collective efforts contribute to overall  success.  

Evaluation, Assessment and Review  

The analysis of bids and the regular review of event or functional area manuals are vital components of effective project management, procurement and  performance.  They contribute to progress tracking, determining  success, legacy creation, current and future stakeholder  engagement, ultimately driving overall organisational effectiveness and success. 

"John Eades has been a bona fide leader in the international major events sector for many years, excelling in both planning and delivery. His record of significant achievements in sports speaks for itself—strategically, operationally, and tactically. John has played a pivotal role in advising, assuring, and evaluating numerous bids to host major international events. He has also been instrumental in advising host countries and organising committees on best practice planning and delivery strategies and techniques, including for several very successful Commonwealth Games and Commonwealth Youth Games."

Neil Fergus ASM, CEO, Intelligent Risks Pty Ltd.

"John's expertise and attention to detail were crucial in supporting my team secure the hosting rights for the Commonwealth Youth Games, a major international event that took place in 2023. This experience showcased his ability to lead successful bid processes in the sports events management sector. John's collaborative approach and ability to provide key insights undoubtedly played a vital role in the success of the bid. His commitment to excellence and the professionalism displayed in all that he does, along with his ability to navigate high-pressure situations, make him a valuable asset in the sports industry.” 

Brian Lewis. President of the Trinidad & Tobago Olympic Committee (2013-2022) & the Caribbean Association of National Olympic Committees (2016-2022)

"John is a strategic leader with a passion for delivering major sporting events safely and securely. He used these qualities in building a successful partnership between Manchester United Foundation and Greater“Manchester Police to deliver a programme diverting some of our most vulnerable young people away from the threat of serious harm and violence associated with gang violence.”

Ian Hopkins QPM, Chief Constable, Greater Manchester Police (2015-2020)

“John has been a pleasure to work with since we met in 2015 at the Commonwealth Youth Games in Samoa. In 2022 we invited him to join our strategic advisory group as he has always taken a keen interest in the value of what we do, recognising the importance of the work we carry out with disadvantaged young people.” 

Katy Atkinson, Co-Founding Director, The Reporters’ Academy

"When you work in complex schools, where many of the students face barriers to excellence, you look for partners who 'get it'. Who have both the ambition, the moral courage and practical project management skills to make excellence happen. 

John Eades is an exemplary example of this. He has an alignment with our ambition to provide students from high levels of deprivation  and challenge, with world-class experiences and service. 

He is relentless in articulating a 'no excuse' model but is also a pragmatist who is skilled at navigating the inevitable bumps that arrive when you're seeking to transform opportunities for young people. He is one of the best project managers I have worked with but also one of the kindest leaders. He supported me through a difficult period with compassion, realism and humility and this was both hugely welcome and inspiring. Any organisation would benefit from his contribution."

James Eldon. Executive Principal North & Principal Manchester Academy High School, Secondary Leader of the Year, 2023 Education Business Awards

“John’s contribution to supporting my team strategically and operationally in enhancing safeguarding policies and procedures, along with regular training, was exceptional. His attention to detail played a significant role in ensuring that the welfare of staff and young people remained paramount. 

As Manchester United Football Club is dedicated to creating a safe and supportive environments for children and adults at risk, his work contributed to promoting and delivering a positive, inclusive culture to operate within. His commitment to safeguarding was invaluable and greatly appreciated.”

Joanna Madyarchyk, Head of Safeguarding, Manchester United Football Club (2017-2025)